Email marketing is about trust. Its about building a band that is trustworthy, sending emails that contain quality and never spamming somebody's account with too many emails.

A simple and easy method to create the perfect email when marketing is to either be shocking, give something away for free or offer something that is beyond  business leads the imagination of the customer. You see the truth is that email marketing is all about generating interest and a response. You need the customer to be interested and you need them to click on your email link.

So you need to be shocking. Imagine if you received an email which said: I lost all my money. Wouldn't you want to find out why? I would. No I am not saying you should lie as that will decrease your value and lead to you going out of business but your emails must be imaginative and sometimes the down right in your face approach is even better.

You see email marketing is not hard. Its all about keeping that customer interested but not revealing all your secrets into one basket. So you email once a week and sometimes twice. Not too much but this method works as it shows you can be spontaneous. Once you learn that everything is life including email marketing is pretty straight forward. Nothing will stop you becoming wealthy.

Finally, make sure you stay legal and include an opt-out box so your customers don't feel trapped. However, one thing to point out is that most customers do not opt-out if your emails contain quality and great content so really think about the purpose of the email you are sending out before you press that send button.